Seven real small-business websites

Good-looking work, with a clear job to do.

See the problem behind each project, the decisions I made and how the finished website helps customers choose, trust and act.

Glow Within websiteView case study →
Beauty & wellness

Glow Within

A premium salon website built to make a large treatment menu feel simple, useful and easy to act on.

Treatment discoveryMoving carouselGift vouchersShop
Jemma Elizabeth Skin websiteView case study →
Aesthetics & skin

Jemma Elizabeth Skin

A trust-first clinic website that turns complex treatments into a clearer route towards consultation.

Treatment browserConsultation journeyLead captureShop
Success With Sally websiteView case study →
Business coaching

Success With Sally

A personality-led coaching site that gives multiple offers structure and turns curiosity into enquiries.

Custom quizOffer hierarchyFounder storyLead journey
SKN Within by Kay websiteView case study →
Skin & wellness clinic

SKN Within by Kay

A calm, consultation-led clinic website that turns a detailed treatment menu into clear choices and confident next steps.

Treatment structureBooksy bookingConsultation journeyWhatsApp
Sophellie Beauty websiteView case study →
Nails & spray tans

Sophellie Beauty

A warm, polished beauty website that gives social-media visitors the prices, proof and booking route they need.

Booksy bookingClear pricingTreatment galleryMobile-first
The Cabin Clinic No.24 websiteView case study →
Aesthetics, skin & beauty

The Cabin Clinic No.24

A confident clinic website that brings three service areas and the TLW Aesthetics name into one premium, easy-to-navigate brand.

Service categoriesTreatment clubWhatsApp enquiriesFounder-led trust
Elixé Wellness websiteView case study →
Vitamin & wellness therapy

Elixé Wellness

A premium, founder-led wellness website that organises vitamin treatments around client goals rather than a clinical product list.

Goal-led servicesWhatsApp bookingFounder credentialsMobile visits