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Beauty & wellness

Glow Within

A premium salon website built to make a large treatment menu feel simple, useful and easy to act on.

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Glow Within homepage
The problem

A big treatment menu can become a maze very quickly.

Glow Within offers a wide mix of skin, beauty and wellbeing treatments. The challenge was not simply making them look attractive. It was making them discoverable without forcing customers through endless menus or long blocks of text.

The thinking

Keep useful choices moving, visible and easy to explore.

The site uses guided treatment journeys, prominent booking routes and a custom featured-treatment carousel so popular choices stay visible without taking over the page. Gift vouchers and retail products are then folded into the same experience instead of feeling like separate add-ons.

Live interaction demo

Featured treatments, always moving.

This recreates the behaviour built for Glow Within: automatic movement on desktop, hover to pause and swipe on touch devices.

Featured
Skin treatment

Million Dollar

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Skin treatment

Decaar

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Wellbeing

Massage

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Beauty

Lashes & Brows

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Skin treatment

Clinic Care

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Gifting

Gift Vouchers

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Skin treatment

Million Dollar

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Skin treatment

Decaar

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Wellbeing

Massage

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Beauty

Lashes & Brows

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Skin treatment

Clinic Care

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Featured
Gifting

Gift Vouchers

Designed to keep useful choices visible without turning the page into a wall of links.

Explore treatment →
Glow Within guided treatment experience
Glow Within gift voucher journey
What the site now does

It helps customers browse, choose, book, buy and gift without leaving the brand experience.

Treatment discoveryMoving carouselGift vouchersShop
Client feedback
“Working with Joe was really easy. He took the time to understand my business and delivered exactly what I needed.”

Hannah · Glow Within

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