The challengeA personal brand should feel like the person, not like a corporate template.
Sally had multiple offers, a strong personality and a business built around her own expertise. The site needed enough energy to feel personal while still giving visitors a clear route through coaching, programmes and enquiries.
The solutionUse personality to create momentum, then structure it.
I used bolder section changes, founder-led storytelling and repeated but purposeful enquiry routes. A custom business quiz gives visitors something useful to do and turns passive browsing into an interactive first step.
What the site now doesIt gives Sally's offers a clear order and moves visitors towards the right enquiry route.
Custom quizOffer hierarchyFounder storyLead journey
Why it matters
Visitors can understand Sally's offer, try the business quiz and decide on a useful next step without getting lost.
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