Sophellie Beauty

A warm, polished beauty website that gives social-media visitors the prices, proof and booking route they need.

The business challenge

Instagram can create interest, but it is a difficult place to compare services and prices.

Sophellie Beauty needed a professional home for its nail and Sienna X spray-tan services in East Lothian. The job was to keep the warmth of a small, personal business while making practical information much easier to find.

The conversion thinking

Give every interested visitor a short route from browsing to booking.

I created focused treatment pages with prices and timings, added visual proof through the gallery and connected the journey directly to the current Booksy calendar. On mobile, the booking action stays easy to reach because that is where most social visitors arrive.

What the site now does

The business now has a clear bridge between social interest and a Booksy appointment.

Booksy bookingClear pricingTreatment galleryMobile-first

Client feedback

“Joe made the whole process really easy and straightforward, which was exactly what I needed as someone who isn’t particularly confident with the technical side of things. I’m absolutely delighted with how my website has turned out.”

Sophellie Beauty

Planning something similar?

I build clear, useful websites for businesses like yours.

If you run a nail, beauty or appointment-led business, tell me what customers find difficult today. I’ll recommend the simplest useful route.

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